Estate Agent Fees in Swansea: One Fixed Fee, No Sale No Fee
Selling in Swansea? We answer buyers as soon as we see their enquiry. We chase your sale every day until completion. You pay one fixed fee of £2,160 including VAT (£1,800 + VAT), and if it doesn't sell, you pay nothing. We sell family homes, buy-to-lets and tenanted investment property.
By Jonathan Chan, Director, Morgan Jones Estates & Lettings ·Last updated: 10 October 2026
Selling with Morgan Jones in Swansea: the short answer
Morgan Jones Estates & Lettings is an estate and letting agent based at Mount Pleasant Business Centre, Swansea SA1 6ED. We sell homes across Swansea for one fixed fee of £2,160 including VAT (£1,800 + VAT), payable only when the sale completes. If your home does not sell, you pay us nothing. Most Swansea agents charge a percentage instead: the local average is about 1.4% including VAT, around £2,875 on an average Swansea home of £205,383 (GetAgent; HM Land Registry, July 2026). Professional photos, a floorplan, hosted viewings, offer negotiation and daily sales progression are all included, and the valuation is free. To book one, call 01792 651311 or use our valuation request form.
Key facts
- Fee: £2,160 including VAT (£1,800 + VAT), fixed. It is agreed before we list your home and does not go up if you accept a higher offer.
- When you pay: on completion only. Nothing upfront. No sale, no fee.
- Included: valuation, photography, floorplan, marketing, hosted viewings, negotiation and daily sales progression.
- Buyers: the open market, plus extra demand from landlords and investors on our books.
- Where we sell: Swansea, and nearby in Neath, Port Talbot, Llanelli and Gorseinon.
- Redress: We are members of The Property Ombudsman (TPO), which covers our sales as well as our lettings.
- Contact: 01792 651311, Monday to Friday, 9am to 5:30pm.
Estate agent fees in Swansea: what you pay with us
Our fee is £2,160 including VAT (£1,800 + VAT). It is a fixed figure, not a percentage, agreed before we list your home, so it stays the same if you accept a higher offer. You pay it when your sale completes and not before. If your home does not sell, you owe us nothing.
What the fee includes
- A free valuation visit and an asking price based on what is selling nearby
- Professional photography and a floorplan
- Marketing on the open market, and to the landlords and investors already on our books
- Buyer enquiries answered the moment we see them
- Hosted viewings: we show every buyer round
- Offer negotiation on your behalf
- Daily sales progression, chasing both solicitors through to completion
The one cost you pay separately is your own solicitor or conveyancer for the legal work. That is the same whichever estate agent you choose.
Fixed fee or percentage fee: a worked example
Most estate agents charge a percentage of the sale price. The average estate agency fee in Swansea is around 1.4% of the sale price including VAT (GetAgent). This table shows what that average rate comes to at Swansea's average prices, next to our fixed £2,160.
| Home (July 2026 average price) | At 1.4% inc VAT | Morgan Jones, fixed | Difference |
|---|---|---|---|
| Swansea average, all homes (£205,383) | £2,875 | £2,160 | £715 stays with you |
| Average semi-detached house (£210,464) | £2,946 | £2,160 | £786 stays with you |
| Average terraced house (£169,318) | £2,370 | £2,160 | £210 stays with you |
Method: fee at 1.4% = average price × 1.4%, rounded to the nearest pound. Prices: HM Land Registry / ONS UK House Price Index, City and County of Swansea, July 2026 (publicdata.landregistry.gov.uk average-price and property-type files, opened 10/10/2026). Average fee rate: GetAgent Swansea average fee data (1.43%), checked 10/10/2026. The 1.4% figure is a market average, not a quote from any specific firm.
A percentage fee grows as your price grows. Ours is agreed before we list your home and does not move. For more on how we sell, including selling a rental property, see our sell your home in Swansea page.
Comparing agents? Ask each one these four questions
- What is the fee in pounds, including VAT, at my likely sale price?
- When is it payable, and is anything due if the home does not sell?
- Are photos, floorplans and hosted viewings included, or extra?
- Who chases the sale after I accept an offer, and how often?
How a sale with us works, step by step
From your first call to the day the keys change hands, this is what happens and who does it. If you want to get the house ready before it goes on the market, our guide to preparing a property for sale covers the practical steps. For the whole process in Wales, from choosing an agent to completion, see our guide to selling a house in Wales.
- 1
Tell us about your home
Book a valuation online or call 01792 651311. Sales enquiries come straight through to the team, and we call you back as soon as we see them.
- 2
Free valuation visit
We visit, look at the property and the streets around it, and agree an asking price with you based on what buyers are paying nearby. You know our fee before we arrive: £2,160 including VAT (£1,800 + VAT), fixed. No obligation.
- 3
Photos, floorplans and launch
Professional photos and a floorplan, both included in the fee. Your home then goes on the open market and in front of the landlords and investors already on our books.
- 4
Enquiries and viewings
We answer buyer enquiries the moment we see them and book viewings while the interest is real. We host every viewing, so you do not have to.
- 5
Offers and negotiation
We negotiate on your behalf and talk you through each offer, so you can decide with the full picture in front of you.
- 6
Sales progression
Once you accept an offer, we chase the sale every day: the buyer, their solicitor and yours. You appoint your own solicitor, and we work alongside whoever you choose.
- 7
Completion
The keys change hands and the sale completes. That is the point you pay our fee, and not before. If the sale does not happen, you pay us nothing.
Looking for an estate agent in Swansea to sell your property?
Morgan Jones is Swansea-based and we work this market every day. We price your home on what buyers are paying nearby. You get professional photos, floorplans, hosted viewings and negotiation. We chase your sale every day until completion. It's all one fixed fee, and if it doesn't sell, you pay nothing. We also have hundreds of landlords and investors already on our books. That's extra competition for your home.
Swansea's property market right now: what sellers need to know
The average sale price across Swansea (the City & County of Swansea local authority area) was £205,383 in July 2026 (provisional), down 0.2% on the year, against a 2.6% rise across Wales as a whole (ONS/HM Land Registry, UK House Price Index, checked 10/10/2026). By property type: detached £327,342 (−0.6%), semi-detached £210,464 (+0.5%), terraced £169,318 (+0.4%) and flats £109,080 (−3.5%). Flats fell furthest.
| Metric | Value (Jul 2026) | Annual change |
|---|---|---|
| Average sale price, all property types | £205,383 | −0.2% |
| First-time buyer average | £177,161 | +0.1% |
| Mortgaged buyer average | £207,227 | ~flat |
| Cash buyer average | £201,315 | −0.6% |
| Wales average (comparator) | £215,037 | +2.6% |
| UK average (comparator) | £272,611 | +1.4% |
Source: ONS/HM Land Registry, UK House Price Index, July 2026 data for the City and County of Swansea (W06000011), Wales and the UK (publicdata.landregistry.gov.uk UK HPI files, checked 10/10/2026). Recent local months are provisional and may be revised.
Which Swansea areas see the strongest buyer demand?
SA1 (City Centre & Marina): the regeneration area, including the Copper Quarter and Maritime Quarter: flats here appeal to young professionals and to the Amazon fulfilment centre workforce nearby at Crymlyn Burrows.
Uplands, Brynmill and Sketty (SA2): the Walter Road/Sketty Road corridor and streets like Cwmdonkin Drive (Dylan Thomas's birthplace) sit close to Singleton Hospital and Swansea University's Singleton Park campus: strong, steady demand from both owner-occupiers and the student HMO market. The Uplands ward, which takes in Brynmill, falls under Swansea's Additional HMO Licensing scheme (see below). Sketty is a separate ward and is outside it. Check the ward for a specific address with the council before you rely on it.
Mumbles (SA3): the seaside village around Newton Road and the promenade, roughly five miles from the city centre: a premium market with buyers paying for lifestyle as much as yield.
Morriston (SA6): centred on Woodfield Street, close to Morriston Hospital and the DVLA's Clase headquarters (one of South Wales's largest employers): more affordable entry points with a reliable tenant and buyer base drawn from hospital and public-sector workers.
Gorseinon (SA4): a gateway to Gower with its own High Street/Alexandra Road retail centre, popular with buyers priced out of central Swansea.
Selling a tenanted or investment property?
Selling a rental property with contract holders (tenants) still in place is a different job to selling an empty family home. Sell with vacant possession and you may face a costly void period. Sell badly and you can put off buyers who don't know how to handle a sale mid-tenancy. Because we manage rentals across Swansea every day, we can market the property to the buyers who want it, such as other landlords and first-time investors. We show them the real rent being achieved. We also handle the notice periods correctly under the Renting Homes (Wales) Act.
If a buyer wants to keep the property tenanted and simply take over the investment, we can also carry on managing it for the new owner through our full management service, so the sale doesn't have to mean the end of a well-run tenancy.
Selling a buy-to-let also means thinking about tax on any gain. Our guide to capital gains tax when selling a buy-to-let in Wales explains the basics to check with your accountant before you set a price.
What rental yield could a buyer expect in Swansea?
Working from the same primary data: average monthly rent across Swansea was £848 in July 2026 (ONS Price Index of Private Rents), which annualises to £10,176. Against the £205,383 average sale price above, that's a gross yield of 5.0% (£10,176 ÷ £205,383). This is a blended, whole-local-authority figure across all property types and bedroom counts, not a precise per-postcode or per-bedroom number, so treat it as an indicative area yield rather than a promise for any specific property.
HMO and licensing rules Swansea property investors should know before buying
If you're buying (or selling) a house in multiple occupation in Swansea, mandatory licensing applies council-wide to HMOs of three or more storeys with five or more occupants forming more than one household. On top of that, Swansea Council runs an Additional Licensing scheme covering the Castle, Uplands, Waterfront and St Thomas wards, where every HMO needs a licence regardless of size. The current scheme took effect on 14 February 2026. We can advise on whether a property you're buying or selling falls under either scheme; see our HMO management page for more detail.
Source: mandatory HMO licensing threshold: Licensing of Houses in Multiple Occupation (Prescribed Descriptions) (Wales) Order 2006 (legislation.gov.uk/wsi/2006/1712/made). Additional Licensing scheme wards and start date (14 February 2026): Swansea Council public notice of designation (swansea.gov.uk/article/41186) and HMO licensing page (swansea.gov.uk/hmolicensing), checked 14/07/2026.
Estate agent vs letting agent in Swansea: what's the difference?
An estate agent sells property on behalf of an owner. A letting agent finds contract holders and manages a rental property day-to-day, usually for a percentage of the rent. Morgan Jones does both. So if you're selling to move, cashing out an investment or deciding whether to sell or keep letting, you're talking to people who know both sides.
Not sure whether to sell or keep letting?
Landlords across South Wales already trust us to manage their rental income, rated 4.6 on Google. If you're weighing up a sale against keeping the property let, our landlord services and letting agents Swansea pages cover what full management, tenant find, and rent collection actually involve, so you can compare the real numbers before deciding either way.
Frequently Asked Questions
How much does it cost to sell a house with an estate agent in Swansea?
When do I pay Morgan Jones's estate agent fee?
What is included in the £2,160 (£1,800 + VAT) fee?
Can I sell my property in Swansea if it still has contract holders (tenants) living in it?
Is Swansea a good place to invest in property right now?
What's the difference between an estate agent and a letting agent in Swansea?
Do you offer valuations for landlords selling one property out of a larger portfolio?
How do I get a valuation for my Swansea property?
What to do next
If you are thinking of selling in Swansea, the first step is a free valuation. It tells you what your home is likely to sell for, and you already know our fee.
- Book a valuation online. Send your address and a few details through our valuation request form, and we call you back as soon as we see it.
- Or call us on 01792 651311. Monday to Friday, 9am to 5:30pm. You speak to a real person, not a call centre.
- Selling a rental property? Tell us when you get in touch. We can value it for sale and to let, so you can compare the real numbers before you decide.
Our office is at Mount Pleasant Business Centre, Mount Pleasant, Swansea SA1 6ED.
Trusted with property across South Wales
"Morgan Jones have been there with me every step of the way, guiding me through new legislation for landlords, ensuring all mandatory inspections are carried out promptly."
"I have used Morgan Jones for property management for some years now. They have always been extremely professional and thorough, which is a great comfort when managing a property from a distance."
Thinking of selling in Swansea?
Find out what your home would really sell for. The valuation is free, there's no obligation, and you already know our exact fee before we visit.